The Central Department for Digital Community Development at the Ministry of Communications and Information Technology (MCIT) held an online consultation session on e-commerce, titled “Small-Scale Project Management on Social Media,” on May 17, as part of the ongoing activities of Qodwa-Tech initiative for empowering women.
The session was delivered by marketing consultants and specialists in marketing campaigns, content marketing and digital brand strategy. More than 130 women entrepreneurs and craftswomen participated in the session.
The session tackled numerous topics related to the capability of managing small-scale projects and the key to success in marketing handicraft products on social media. It also reviewed the steps of conducting digital market research and explained how a comprehensive strategy for online selling and marketing can be developed. This is in addition to various important tips for following up and monitoring social networks through the practical application of some models.
During the session, various discussions were held, answering questions raised about growing business and how to use online tools and support the ideas of female entrepreneurs, especially those in the early stages of their business.
The session is one of a series of consultation sessions provided through Qodwa-Tech initiative, with the aim to develop women’s digital skills in marketing and e-commerce and to encourage them to keep pace with digital transformation. The sessions help women entrepreneurs expand their business and access competitive online marketplaces, thus increasing their chances of selling and exporting products and improving their financial situation.
MCIT, through Qodwa-Tech, seeks to raise awareness of the significance of using IT tools and applications and to make the most of them in marketing handicraft products online. The aim is to preserve traditional and heritage crafts and cater to the needs of craftswomen in different governorates, especially in remote and underprivileged communities, helping empower women economically and socially. Accordingly, this will help achieve financial inclusion and digital transformation through equal opportunities, and contribute to attaining Egypt’s Vision 2030, involving driving an inclusive economic growth.
