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    CeBIT Hannover 2010 Concludes

    Date published: 6 March 2010

    CeBIT Hannover 2010 concluded Saturday March 6th, 2010 in Germany after five days of exhibiting and discussing IT-related creative ideas, solutions and products.  

    The Egyptian participation supervised by Information Technology Industry Development Agency (ITIDA) was a great success.

    The media, especially Arab media, highlighted Egypt as a prominent representative of the region with a pavilion hosting 9 companies. A large number of visitors and media representatives stopped by the Egyptian pavilion throughout the exhibition duration.

    It appeared that visitors were quite interested in mobile phone applications, network security, smart houses, information security, detection systems, software technical support and banking and financial solutions.

    The Egyptian Night organized by ITIDA witnessed a high turnout on the parties of the exhibition organizers, visitors, companies' clients and official delegations of several countries.

    They were keen to make use of the event as a means of opening communication channels for possible cooperation with Egypt. The exhibition this year showcased a variety of solutions and applications.

    Amongst the major technological solutions and products approved to acquire the Preview Award as CeBIT 2010 innovations were TV 2.0 and VideoWeb 600S. VideoWeb 600S marks the launch of interactive television. The television integrates HDTV technology, internet TV and a considerable number of internet applications.

    When recording video clips taken digitally, HDTV technology stores them for use when needed. Movies and live videos and data about them can be viewed on online TV stations. 

    Exhibition visitors were fascinated by the 3D human face internet, which welcomes website visitors, offering them the required information and answering their questions.

    A program for protecting the data of mobile phones enables anybody to secure his or her messages, photos, video clips and personal data via a number of solutions including the SD card. The SD card is provided with a chip that stores and transfers data.

    It seems that the 3D technology will soon be available on all notebook computers due to new models provided with sun glasses requiring no graphic accelerators and these types are distinguished by their ability to transform 2D files in almost no time. Hence, users can add another dimension to their photos and videos.

    The exhibition also witnessed the innovations of German universities like Beuth Hochschule für Technik, which showcased an HbbTV.

    Friedrich-Schiller-University unveiled a new system for a multi-dimensional verbal network  .

    Dresden University provided advanced solutions for cognitive research as well as methods of rationalization of energy consumption in daily life. In addition, the university presented research allocated to small and medium-sized companies and the future of the internet.

    Environment protection occupied a significant part of the exhibition this year. Most international companies offered products and services ensuring energy preservation and resource protection.       
    The exhibition encompassed panel discussions and meetings focusing on data management and processing in a way that preserves energy, the issue of the safe use of the material used in technological products and recycling electronic components.

    Such exhibits are supported by German Information Technology Association (ITG), German Federal Environment Agency and German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.

    The digital ID appeared for the first time at the exhibition. Researchers from Fraunhofer-Gesellschaft presented complementary systems on the usage and security of ID cards. The systems involve applications helping their holders to identify themselves through a phone call based on a link operating via voice protocol.

    According to Fraunhofer-Gesellschaft, identification can soon be proved when using a mobile phone. A mobile phone has to access the RFID on the sim card for this system to operate.

    Meanwhile, an open discussion was held during the exhibition on the establishment of smart cities that are likely to facilitate for their residents a better standard of living.

    Companies worldwide currently compete over providing smart solutions to provide infrastructure, means of transportation, education and health care services.

    About ITIDA
    Established in 2004, the Information Technology Industry Development Agency (ITIDA) aims at developing and promoting the Egyptian IT industry. Relying on unequivocal governmental support, ITIDA utilizes the vast array of advantages bestowed upon Egypt and synchronizes public and private efforts in order to keep the country at the forefront of the global ICT market.

    About CeBIT
    CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. The international event offers a global platform for sharing current industry trends, networking, and showcasing latest ICT products and practices.  CeBIT is organized by Deutsche Messe AG and has been held on annual basis in Hannover since 1986.

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