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    WIPO Hosts Egypt’s Culturama

    Date published: 10 July 2012
    World Intellectual Property Organization (WIPO) hosts a panoramic projection of the history of Egypt’s cultural heritage at its Geneva headquarters, from 10 to 20 July 2012.

    The Cultural Panorama projection, known as Culturama is co-organized with the Permanent Mission of the Arab Republic of Egypt to the United Nations and other international organizations in Geneva and the Egyptian Center for Documentation of Cultural and Natural Heritage (CULTNAT), with the support of Egyptair.

    The event is held on the sidelines of the WIPO Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore (IGC).

    Five presentations of the panoramic, interactive presentation, which takes the audience on a journey through time from the Pharaonic Period through contemporary times, are organized daily.

    In honor of CULTNAT delegation headed by director, Dr. Yasser El Shayeb, WIPO organized an inaugural ceremony that was attended by a number of prominent figures, such as the permanent representative to United Nations in Geneva, Ambassador Hisham Badr, and a number of directors of international organizations.
    During the ceremony, Dr. Yasser El Shayeb salutes WIPO support to the Egyptian efforts in saving its cultural heritage considered as a large part of Human history.

    Organizing such a kind of activities, WIPO seeks to introduce ancient civilizations and cultures to people; moreover, Culturama is more than a panoramic display about Egypt history, it is a record for the generations to come. 
    CULTURAMA is an innovative mixture of cultural and natural heritage information delivered through a multimedia system using display technology that has been developed and patented by Egypt’s CULTNAT. It is a large panoramic surround system based on projection technology in which nine projectors connected to a single workstation display a variety of interesting cultural topics, in seamless images on nine interactive flat screens.

     “Culturama reveals the unfolding rich and diverse Egyptian heritage encompassing ancient, Coptic, Islamic and contemporary Egypt. A heritage and knowledge that offered humanity a wealth of knowledge in literature, music, engineering, medicine, architecture, and scientific research", Ambassador Hisham Badr says.

    WIPO Director General, Mr. Francis Gurry says the Culturama exhibit “is testimony to the reasons why we need to respect, protect and promote traditional cultural expressions.”

    The interactive programs used to display the content of CULTURAMA vary from “Ancient Egyptian History” to “Tour Modern Egypt”, and cover other aspects of Egypt’s rich cultural heritage.

    Culturama is present at five permanent exhibition halls around Egypt. It has also traveled around the world, with presentations at book fairs in Frankfurt, Geneva, Tunis, and Turin, as well as a number of international organizations and other locations.

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